Publication Design
Helvetica Type Specimen
An exploration of the iconic Helvetica typeface inside an specimen booklet
Tools Used :
InDesign
Design Focus :
Typography & Editorial
Challenge
Create a type specimen booklet that explores the full personality and versatility of a single typeface. I chose Helvetica to challenge the idea that a typeface can “speak for itself.” Known for its neutrality and adaptability, Helvetica is often treated as invisible. My goal was to give it a fresh identity while showcasing its full range, from body text to large-scale display, within a consistent, structured system.
Approach
I drew inspiration from classic Swiss design principles, clarity, order, and function, while allowing Helvetica to truly “speak for itself.” The layouts follow a strict grid system, which I explored to create generous white space that emphasizes balance and legibility, while still producing engaging, intentional compositions across each spread.
More Projects
Publication Design
Helvetica Type Specimen
An exploration of the iconic Helvetica typeface inside an specimen booklet
Tools Used :
InDesign
Design Focus :
Typography & Editorial
Challenge
Create a type specimen booklet that explores the full personality and versatility of a single typeface. I chose Helvetica to challenge the idea that a typeface can “speak for itself.” Known for its neutrality and adaptability, Helvetica is often treated as invisible. My goal was to give it a fresh identity while showcasing its full range, from body text to large-scale display, within a consistent, structured system.
Approach
I drew inspiration from classic Swiss design principles, clarity, order, and function, while allowing Helvetica to truly “speak for itself.” The layouts follow a strict grid system, which I explored to create generous white space that emphasizes balance and legibility, while still producing engaging, intentional compositions across each spread.
More Projects
Publication Design
Helvetica Type Specimen
An exploration of the iconic Helvetica typeface inside an specimen booklet
Tools Used :
InDesign
Design Focus :
Typography & Editorial
Challenge
Create a type specimen booklet that explores the full personality and versatility of a single typeface. I chose Helvetica to challenge the idea that a typeface can “speak for itself.” Known for its neutrality and adaptability, Helvetica is often treated as invisible. My goal was to give it a fresh identity while showcasing its full range, from body text to large-scale display, within a consistent, structured system.
Approach
I drew inspiration from classic Swiss design principles, clarity, order, and function, while allowing Helvetica to truly “speak for itself.” The layouts follow a strict grid system, which I explored to create generous white space that emphasizes balance and legibility, while still producing engaging, intentional compositions across each spread.